The Sigma Group, a privately held portfolio of companies with diverse business interests, announced last week that it has acquired the Enhancement Services business unit of Aimia Inc. (TSX:AIM). The Sigma Group intends to merge the newly acquired business with its existing enhancement services business unit (e8ight) and will operate the newly formed business as the Sigma Loyalty Group, headquartered in Toronto, Ontario, with satellite offices in Montreal, Quebec and in Asia Pacific, including Singapore and Malaysia.Sigma Loyalty Group will focus on providing marketing and enhancement services products and programs that clients across segments including financial services, insurance, retail and telecommunications can use to build more loyal and profitable relationships with their own customers. Terms of the transaction were not disclosed.
“We are excited by the broader capabilities and deeper product suite that the Aimia Enhancement Services business unit offers,” said Andy Jasuja, founder and chairman of the Sigma Group. “This acquisition is very much about allowing us to do more for clients and we believe this is a solid step in that direction.”
The Sigma Group also announced that Serge Rivest, currently CEO of e8ight, has been named CEO of Sigma Loyalty Group. Rivest, an accomplished senior executive with deep experience in building and growing enhancement services businesses, will be responsible for the overall strategic direction of Sigma Loyalty Group and continuing to establish the company as a leader in the enhancement services space.
Rivest added, “We believe our clients want to do more with a partner who can offer real innovation in developing marketing and added value programs that can be embedded in, and add meaningful value to, their own products and programs. With the expanded capabilities now available through Sigma Loyalty Group, and with our clear focus on using technology to build products that are meaningful and relevant to consumers, we believe we can become that go-to partner for clients across a broad number of industries.”