When Everything Looks Real, How Do You Tell What's Fake?
TORONTO, August 25 – In today’s digital landscape, the question isn’t IF scammers will target you, but WHEN. That’s why Sigma Loyalty Group, a leading provider of identity protection services, today announced the launch of ID Assist 2.0, an evolution of its flagship identity protection platform that gives Canadians more power to detect and deflect identity threats before they cause damage.
This transformative upgrade builds on everything customers already trust in ID Assist. New AI-powered scam detection technology and enhanced identity verification capabilities add to traditional identity monitoring features to help Canadians guard against the broad spectrum of modern fraud threats.
“Adding AI-powered scam detection to our proven identity monitoring removes the guessing game for our customers,” said Serge Rivest, CEO of Sigma Loyalty Group. “With fraudsters increasingly using artificial intelligence to create more convincing scams, we’re giving Canadians the same advanced technology that criminals are using but putting it to work for protection instead of deception. ID Assist 2.0 expands our comprehensive monitoring with proactive threat prevention capabilities that set a new standard for identity protection services in Canada.”
The launch comes at a critical time, as Canadian Anti-Fraud Centre data shows that Canadians lost over $630 million to fraudsters in 2024, with experts suggesting actual losses could be significantly higher as only 5-10% of fraud cases are reported. Recent surveys reveal that 54% of Canadians have been targeted by fraud attempts, while 67% find it harder than ever to distinguish between legitimate communications and scams.
Comprehensive Protection: Spot Threats. Stay Informed. Secure Your Identity.
ID Assist 2.0 provides a comprehensive identity protection solution, addressing fraud threats through an integrated approach:
Spot Threats Before They Strike: AI-powered scam detection allows users to instantly analyze suspicious emails, texts, images, and website links. Simply share suspicious content and receive clear risk assessments and actionable recommendations to help avoid potential fraud. ID Assist also provides automated email monitoring to continuously scan inboxes for potential threats, alerting customers before they even open suspicious messages. Plus – whether meeting someone on a dating app, purchasing from an online marketplace, or engaging in any digital transaction – real-time identity verification technology helps customers confirm the legitimacy of people they interact with online using just a phone number or email address.
Stay Informed with Real-Time Intelligence: Credit bureau monitoring, comprehensive dark web surveillance, and real-time alerts that notify customers when their personal information is detected in potentially compromising situations provide an early warning of potential identity theft.
Secure Your Identity with Expert Support: Dedicated identity restoration specialists who guide victims through the complete recovery process, helping to restore compromised accounts, credit profiles, and personal information, while reducing the stress and complexity of navigating recovery by ensuring customers never have to do it alone.
Canadian Rollout Positions Sigma Loyalty Group for Global Expansion
ID Assist 2.0 is available to all customers, with new features rolling out through the ID Assist website and mobile application. Current customers will receive automatic access to the enhanced capabilities as part of their existing service.
“Empowering Canadians to evaluate potential threats in real-time and verify identities before they engage online is another step toward our mission to ensure comprehensive identity protection,” said Rivest.
Building on these product advancements, Sigma Loyalty Group is planning expansion into targeted international markets in Asia and the Middle East where demand for sophisticated fraud prevention solutions continues to grow.
For more information about ID Assist 2.0, visit sigmaloyaltygroup.com.
About Sigma Loyalty Group
Sigma Loyalty Group is a leader in Identity Protection Solutions. With unique technology, expertise and continued innovation, we help financial institutions offer identity theft protection to their customers and reassure their peace of mind. Your customers shouldn’t have to worry about protecting their identity. With our turnkey and customizable solutions, they won’t have to. sigmaloyaltygroup.com
