Who Is Sigma Loyalty Group?
Sigma Loyalty Group provides the enhancement services and marketing programs that our clients use to build more loyal and more profitable relationships with their own customers. Leveraging extensive industry experience, a relentless focus on understanding consumer behavior and emerging trends, and a passion for innovation, our company harnesses technology to build products that are meaningful to consumers and add value to our clients’ business.
While the name may be new, we’re a stronger version of the same company – and same people – that clients have been trusting for decades to provide enhancement services solutions that enrich their own customer offering. In July 2016 we acquired Aimia’s Enhancement Services division – an industry leader with over 40 years of experience building and introducing consumer-responsive products focused on assistance and identity protection. We’ve continued to invest in the growth and future of our company by also acquiring the Enhancement Services division of Finastra, another Canadian market leader in the identity protection space, in June 2020. Combine all of these industry-leading products and innovative digital solutions, throw in a deeply experienced management team that lives and breathes driving innovation in the enhancement services industry, and Sigma Loyalty Group is the result.