Management Team


Serge Rivest Portrait

Serge Rivest

Chief Executive Officer

As CEO, Serge Rivest is responsible for the overall strategic direction of Sigma Loyalty Group and continuing the company’s growth as a leading provider of added value marketing programs that help clients build deeper, more profitable, customer relationships.

An accomplished senior executive with deep experience in building and growing enhancement services businesses, Serge has a well-earned reputation for blending operating experience with an entrepreneurial, client-focused approach to driving business results. In 2014, Serge co-founded e8ight Marketing & Technology, a financial services marketing technology company that is today an integral part of Sigma Loyalty Group.

Serge spent much of his career at D+H, a leading provider of Financial Technology solutions for banks and credit unions. He held increasingly senior roles over his 25 years with the company, always focused on driving product innovation for chequing and credit card accounts. His last role prior to leaving D+H was Executive Vice President, Payments Products and Marketing Programs with ultimate P&L responsibility for the company’s market leading chequing, enhancement services and mortgage technology solutions.

Fluently bilingual (French/English), Serge holds a Bachelor of Commerce from UQAM (Université du Québec à Montréal).